I stumbled upon this when reading my daily smart marketing brief; who knew I'd find something so obviously lesbian/women-welcoming! The bloke author used Pink Ladies as case in point of target marketing. Don't know if he fully got the club and its benefits, but women who travel the world sure do...
"In London alone an average of 10 women a month are attacked after getting into a cab. A company called Pink Ladies, a women-only cab service in the UK, is solving that problem for women. Booking is done over the phone, and a text message is sent to the customer to let her know the vehicle is approaching, which means she doesn't have to wait outside. Drivers are trained in self-defense and will wait outside a customer's home after a drop-off to ensure she gets in safely." ...PS Take a look at this clever club, full of travel discounts, trips and services for visitors and locals. I think it's a grand idea worth franchising. How about you? Leave me a comment. -Rainbow Concierge Dee
1 comments:
I like the look of this. Especially as a taxi driver who gets a little worried at some of the passengers I get in the cab sometimes.
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